Everything moves so fast when you are in the real estate industry. The way to be successful in this industry is by adopting technology from time to time that can assist in its continued success. Yet, there seems to be a slight lack of faith in a new technology that presents itself to the industry which is the virtual reality. This could potentially be a dangerous mistake by some, and quite the reward for those who rapidly adopt the technology this year.
Normal day as real estate agents are as tiring as in marathon. They have to manage the time to go from one visit to the other, dealing with traffic and fussy homebuyers– and the most commonly heard phrase in real estate is, “It doesn’t look like the pictures.” Sighs. Frustrated, don’t you?
That’s why with the coming of virtual reality, it can help immediately resolving the problem. It offers the possibility to virtually visit a lot more homes in a lot less time. This will naturally increase sales efficiency, as well as allow the ability to see more potential buyers.
Credit: Samsung HTC
Here a brief intro of what VR can improve real estate experiences:
Guided Virtual Visits
This is essentially just like a promotional video, except that it is produced and shot in 360 degrees. This method works wonders for existing properties. For properties still in construction, VR will be a groundbreaking tool for real estate agents, as they will be able to show unfinished projects like never before. For example, the virtual visit will be showing the major tower in of the property but also wanted to give it a storytelling touch, so it will mixed with different types of mediums within the virtual experience, using 360-degree photography, video footage and 3D renderings.
Interactive Virtual Visits
To take virtual visits to the next level, the experience can be made interactive through movement determined by the user. It is simply the experience of a lifetime for your prospective buyer. Considering that most of the population has heard, but yet to actually try out VR, the effect will be mind blowing. This experience needs to be “housed” (pun intended) in a mobile app. Because this experience is interactive, it’s a lot more like a game than a video.
Take the interactive virtual visit described above and add the ability to make custom changes to the home, just like e-commerce except this is now virtual commerce. The real estate industry should be the first to jump at the chance to adopt this: The interactive virtual visits, because of their technological requirements, need to be housed in an app.
Using virtual reality does not have to be synonymous with heavy-duty computers and complicated materials like motion sensors. Do not let the technology overtake the most important part of this endeavor: the prospective buyer’s experience.
The technology has made leaps and bounds in the past year, and we believe the future of VR is mobile, through apps. The great news about this is that real estate agencies that already have mobile apps can very easily incorporate a VR section via API.
VR is an exciting new technology that allows the real estate industry the ability to tell a story like never before, as it is a technology that doesn’t require breaking the bank and can be easily integrated into the existing platforms — all while increasing sales efficiency and without having to hire more staff.
If you have any further questions please do not hesitate to reach us out!