Popular among its users, Spotify recently brought back Spotify Wrapped, which shows various songs and musicians they listened to throughout the year after receiving a huge demand for its users. Released several times in the past, Spotify’s recap not only includes users’ most listened to songs and artists, but will tell users how much time they spent listening on the streaming service. Spotify wrapped will even determine users’ top genre of music and the first song they listened to in 2018– how cool is that!
According to Vox, it was eported Drake, Post Malone, XXXTentacion, J Balvin, and Ed Sheeran to be the most streamed artists for 2018.
Spotify enganges well with its users, strengthen the brand relationship by appreciating the users’ existence
With a lot of rough time happens in 2018, listening to music will always be the option for people to release the stress. Though, in the last 12 months that a lot of people may not want to dwell on, still it’s good to take a minute to reflect on how we spent our time, or, at the very least, how much of our time spent listening to Post Malone. Spotify made it easy to do just that with its annual Wrapped feature, which reveals a tons of info about their users’ listening habits over the course of the year.
Just as it’s done in years past, Spotify launched its popular “year in review” microsite, giving its user a personalized look at exactly what they listened to the most in 2018 along with some interesting trends about tastes and habits. It also gives them a sense of how their taste in music compares to the most popular tracks, artists, and playlists of the year.
Wrapped feature has gain so much attention and a lot of people were joining in day by day. More than thousands people were hashtagging and sharing their #2018Wrapped. Not just users, artists such as Dua Lipa, Dean, Jay Park also posting for #2018Wrapped to thanks all their fans. This campaign is a huge success as it creates such a buzz among netizens and also it makes the existing users and also new user to trust and love Spotify even more. Indeed, Spotify just make itself become more favorable!
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