Top 5 FB Secret Changes You Should Know!
Hello there! Facebook has gathered all the latest updates and explained what they’ve changed in Facebook’s advertising ecosystem and here was the latest Facebook Updates you have to know to be aware of new advertising limitations.
1. The Using of third-party data for targeting were refused by Facebook.
W know that Facebook has been using data from brokers like Axiom as they launched a feature for targeting which is called”Partner Categories”. They were displayed just like any other targeting option which is why some of your favourite targetings are missing.
Recently, in 2018 partner categories is being removed as advertisers have fewer options for targeting. After Facebook’s data scandal issue, it is stated that Facebook stated that the company won’t use any third-party date and will only use their own data. This is to ensure that all the data being used for targeting was attained rightfully.
2. The reach estimate for custom audiences being stop showed by Facebook( Email and Phone lists).
If you’ve been using the custom audience features, you’ll realize that the reach estimate is missing. After the update, you cannot estimate what’s your audience size will be. This means that it can be difficult to estimate the numbers of people reached within a particular audience.
3. The email and phone list for a custom audience are collected legally Facebook mentioned that it will require a proved.
With this update, you need to prove that the email and phone list is collected legally. Otherwise, your ads will be banned. So, if you are thinking about buying high-quality lists, just forget about it.
4. Advertisers aren’t allowed to share custom audiences with other business accounts.
As for now, it is not certain whether how this prohibition is going to work but we are going to see it pretty soon. Based on this update, it looks like we won’t be able to share pixels with another ad account.
5. A particular customer will lose accessed to the Apps that weren’t used for 3 months
This recent update affects not only suspicious apps but also transparent applications such as ads management tools. This means that it is time for apps to focus more on retention
strategy. Facebook reduced the data which consumers can give to apps during the sign in process. Now it’s just the consumer’s name, profile photo and email only.
If you want more data you are required to make the customer believe that your app is worth it. Some of these fields are not accessible like Page like, list of friend and localisation
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