Five years ago, you might not have heard Huawei. But today, the company is considered a giant in the mobile industry. The brand is recognized as the world’s no. 2 smartphone maker, behind Apple and Samsung. In fact, it sold…
Honda Malaysia as it releases a new tactical campaign “November bonus is on us” to promote Honda’s year-end holiday rewards. Part of the brand’s social media marketing, digital marketing, and content marketing strategy is a Facebook animated video which highlights exciting deals and…
Do you want to know why young adults trust cinema ads over other video ads? According to new research from Digital Cinema Media, it is a myth that 16-year-old to 34-year-old don’t go to the cinema and don’t value cinema…
McDonald’s, already a leading mobile marketer, kicked up its efforts a notch this year by leveraging real-time technology to support how consumers use their smartphones to engage with the real world while driving traffic into a nearby location. A new…
Spotify used its in-house creative team to pump out an innovative cross-channel campaign to kick off 2018. Dubbed “2018 Goals,” Spotify mined the search and playlist data of its user base to develop thematic, branded ad experiences on billboards in…
Everything moves so fast when you are in the real estate industry. The way to be successful in this industry is by adopting technology from time to time that can assist in its continued success. Yet, there seems to be…
66% of the market for first-time home-buyers come from the millennials and 99% of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream…
3D Animations are being used to digitally stage and visualize spaces in an efficient and valuable way. Pre-construction marketing has given developers and realtors an edge to their “on the boards” development projects. Real estate marketing has changed. Our 3D…
Social media allows the modern marketers to create low-cost viral marketing campaign that has never happened before. The digital technology empowers the Social Media to become much more powerful than the traditional Word of mouth. From 1 person, the message does…
Viral marketing can be defined as the spreading or transfer of information about a brand or product in a short period of time among the mass media. It has worked very well for thousands of marketers and helped them in…