Malaysian culture is unique, although we are a diverse nation almost every Malaysian maintains a very conservative stand when it comes to expressing our inner most thoughts and feelings especially to someone else. It’s understandable that our cultures dictate that keeping things to oneself is the norm and more respectable. Even something as wonderful as saying that you love your parents is considered over expressive!
For those of you who’ve got something to say, Nando’s is now providing a platform for you to vent your thoughts and feelings with their brand new ‘Just Say Lah!’ campaign, running from 15 October till 31 January 2014. Nando’s has always been a quirky and fun brand. In their restaurants, they want to provide a casual dining experience that allows their customers to have fun in life, relax and be themselves. And, they constantly find ways to engage with their customers; and add flavor and humour to an otherwise mundane lifestyle through our communications and activities.
You have always disliked wearing green and your lovely wife keeps buying shirts in different shades of green! Just Say Lah! Darling, I love black, can you get me some stuff in black? Your boyfriend has been getting a wee bit rounder and his shirts are getting too tight for him. Just Say Lah!! Sweetie, maybe take it easy on the burgers and let me get you a more comfortable size of shirt?
During the campaign period, Nando’s are encouraging everyone to express their feelings and emotions at www.nandos.com.my/justsaylah. There are millions out there who may feel the same way as you, and having someone empathize with you can really make you feel better! Share your heartfelt ‘Just Say Lah!’ messages on Facebook and Twitter so that your friends and family can understand you and relate to you more. Our online microsite just makes it more fun for you to share your thoughts! Just pour your heart out!
For diners at the restaurants, Nando’s helps you with a set of specially designed ‘Just Say Lah!’ postcards which you can send off with your penned down, heartfelt feelings, be it sweet, funny, or something crazy. The postcards will be given with an order of any chicken meal and a Coca-Cola or a Nando’s Designer Drink when you dine-in at Nando’s outlet.
If you have any further questions please do not hesitate to reach us out!