Marrybrown created a Korean pop-inspired music video to draw attention to its latest Korean Hot Chicks Sensation menu. The four korean girls look alike in the video were singing and dancing to the lyrics, which read “Korean hot chicks are so hot wei”. The term “Korean hot chicks” refers to Marrybrown’s latest hot chicks burger combo and hot chicks drumettes combo. Besides having kimchi fries, the combo also comes with red coloured buns.

 

 

The video got about 356 comments, 1.6k reactions and 308 shares at the time of writing. People who watch this advertisement’s reactions were mainly positive, with some complimenting the video and commenting that Marrybrown is “stepping up its game”. Meanwhile, others were eager to try out the new products from Marrybrown which is Hot Chicks Drumettes Combo and Hot Chicks Burger Combo.

 

 Consumers today do not want to see just an ad. They value entertainment and follow brands that can provide entertaining content 

 

 

The objective of this campaign is an entertaining content that looks exactly like a Korean pop music video. Marrybrown is taking on a digital-first approach when marketing the Korean Hot Chicks Sensation by creating hype on the social media to increase footfall to its stores. The campaign is also supported by social media content, a TVC, in-store collaterals and several other activations.

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