#KitaRakyatMalaysia – ‘Endangered Malaysians Project’
With the hashtag #KitaRakyatMalaysia, the Maxis were making a difference by celebrating Malaysian wildlife in its ‘Endangered Malaysians Project’
Recently, Malaysian Tiger was being mentioned as an endangered species where the species was reported to be less than 200 in the whole of the Peninsula based on the latest survey by the First National Harvest that conducted from 2016 only in Malaysia. In addition, the population of orangutan, tapirs and tigers also have been decreasing today.
Maxis Bhd was joining hands with the Department of Wildlife and National Parks (PERHILITAN) to support the conservation of such endangered animals. This project wa to conserve a group of “Malaysians” fast becoming extinct for our wildlife.
The collaboration with Huawei and local photographers for “Endangered Malaysians Project” was sharing the photos of these animals from Maxis’ website and Facebook page. For each pledge made, Maxis was donating RM1 to Perhilitan to aid its conservation efforts.
Maxis Brand and Partnerships head Tai Kam Leong said the company was redefining what it means to be Malaysian National Day last year. This celebration was using technology and photography in meaningful ways to make an impact that we should protect these endangered animals in our country.
Maxis was also be spreading awareness on animal conservation among the youth through its eKelas programme. Art workshops for eKelas students will be conducted, while related content will be published on the eKelas portal.
The Photos below shows the collection of The Endangered Species in Malaysia Campaign last year By the collaboration ofMaxis-Huawei-PERHILITAN.
Thank you for learning
about our endangered Malaysians
Even though the campaign had passed, we must continue it to always creating awareness at every time in our life. By spreading the word to our family and friends, we can come together to help our fellow Malaysians survive in the future.