66% of the market for first-time home-buyers come from the millennials and 99% of those looking for homes use the internet to research properties. Still, these 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are now including property-related hashtags and social media feeds in their searches.
YouTube being the second-largest search engine in the world, is also utilized by the home shoppers to explore houses and communities. 86% of the home shoppers say they would use video to learn more about a specific community they are considering. It’s the tech-savvy age, it’s important for home sellers and agents to run actively on social media in order to nurture interest in newly listed properties.
How does a home seller use social media platforms like Instagram or
Facebook to move real estate?
Imagine being able to show detailed listing information to every newlywed couple in their 30s within a 20-mile radius. While this would be impossible to execute in person, Facebook’s ability to target posts and ads to your core demographics are invaluable. 69% of real estate agents use Facebook because it works. Even when Facebook doesn’t deliver results, it still has top-of-the-line analytics that will help you understand what went wrong.
Try writing posts about what sold you on the home initially. Share photos of your weekly routine of washing car or you and your son playing badminton in the yard. Use the bandwidth Facebook gives you to visualize what living in that home is really like. I can guarantee you, the chances for the buyer to get interested is huge!
52% of marketing professionals stated that video content has the best return on investment among all of content types. As we can see, now it is more easier to show a listing to the buyer through video, you could just upload a neighborhood guide or home tour of your own, these could create great impact of the home buyers’ mind and heart. In addition, through this it will boost your online brand and reputation. Besides, it is more conveniet for the buyers to discover or explore when they research the area.
Most major markets now have qualified video production companies expertise in interior, exterior and drone footage of staged homes, which helping sellers engage potential buyers before they move to a “let’s-get-to-sales–explanation”.
Instagram—the most trendy social media in 2018 have the the power to receive instant feedback on property and neighborhood photos. And this is what sets Instagram apart from other social media networks. Since Instagram is a visually-based social media platform, visuals really matter. Plus, Instagram is special for its feature with different hashtags, captions or photography styles. You’ll know right away whether or not that perspective living room of IKEA ideal look picture is resonating with your audience.
Currently, Instagram is considered as the fastest-growing social media platform, with 800 million monthly users. As you can have up to 30 hashtags for your each post, so it is advisable to go for the max to being exposed into that ever-expanding community. Also necessarily, invite people to join in a conversation by including questions in the photo captions—it’s great for staying relevant with content, which this can also create a great engagement with audience.
Extra tip for you!
When you want to create a social media post about a listing, always remember to follow this important rule:
Create content that you would want to read.
Enthusiasm is contagious, even if it’s coming from a attractive photo on Instagram or five-second-jaw-dropping unskippable ad on Youtube. Do not underestimate the scrolling-spirit of people in this internet freak era—you never know when is your potential homebuyer may be scrolling through your feed or how your post can change boresome into necessity.
If you have any further questions please do not hesitate to reach us out!