Brand and The Stories.
The connection of the brand stories makes people fall in love with it as they feel the story is giving a strong feeling in their life as the video below shows. Below are the tips on how to create the stories of your brand at the right strategies:-
1. Know your audience
In order to get the right target, the marketer should know how their brand looks alike, preferences and likes. The more you know them, the more you easy to create something that can attract them. Sometimes having a conversation with your potential customer like ‘What do you know about their daily lives?’, ‘What are their hobbies?’ and continue to ask this kind of questions until you can guess what your customer want. Be specific when it comes to describing this ideal person.
2. Positioning is everything
Once you have your ideal customer in mind, learn how to position your brand. Create a formula that constructs a positioning statement that will be the heart of your brand story. Fill in the blanks to start your very own positioning statement: For (your target customer) Who (statement of their need or opportunity) (Your product name) is a (product category) That (statement of key benefit). Once you feel like you have a strong positioning statement, use it to create a mindmap the start with one word that represents your brand and freely associates the images and words that come to mind until you hit a word that conveys emotion and sentiment.
3. Find your brand hero
Every brand story needs a brand hero where people will take action when they feel a unique connection with a person. And your brand hero should prove that your product works. Turn to your current customer base and see if they can tell your story alongside you.
4. Be Originality
If you do not create the design that you are selling, people won’t buy what you’re selling them as people hate being manipulated. By doing a brand audit by asking yourself what message you are sending through the words and images you are using.
5. Design it to be shared
Everything you put out is an opportunity for commonality among people for any brand story to be loveable it also has to be shared. There are three reasons why people share content as to make people think, feel or smile, provide a fuzzy or warm thought that makes people rethink what they know about your brand or enhance their love for you? To define ourselves to others on what we put out on social represents our own personal brand and we share what will make others view us the way we want? Positive validation: Does your brand to empower your customers to tell a story they already want to tell?
Every brand and story will make customers fall in love once you come up that can relate to you, and empower your brand. After all that, the customers will look forward to what you will do next once they love with your brand. <3