U Mobile have launch “The Giler Unlimited Plan”, to promote its new mobile plan which features unlimited data. Consumers will also have the flexibility to choose either prepaid or postpaid. Just like the combination of unlimited data with an extremely low price, the campaign combined a multitude of things no one ever thought would fit together, creating crazy creatures as the base of the Giler Unlimited collaterals.

These include the Avopenguin, which combines the avocado, the Millennial craze, and the penguin, one of the most meme-ed animals. Others include Laser Llama, Mergorilla, Skater Shark, and Melonmingo. These characters also inspired the Giler Unlimited song, which TBWA said contains “silly lyrics” and a catchy sing along tune. The song was crafted to be memorable while highlighting all the crazy things one could do with unlimited data.

These characters also inspired the Giler Unlimited song. With silly lyrics and a catchy sing-a- long tune, it was crafted to be memorable whilst highlighting all the crazy things you could do with unlimited data.

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